Tirol, at the heart of the Alps and Europe. Located as it is in the centre of Europe, those passing through have always been catered for in Tirol. Although the mountains, the dangerous passes and the snow-covered slopes were feared by outsiders in the past, they gradually became a magnet for guests from all over the world.
It all started in the middle of the 19th century, when visitors discovered the purity of the fresh air in Tirol. In summer, there was a regular migration from the heat in the lowlands up to the refreshing coolness of the mountains. Centuries-old healing springs were rediscovered. Spas were created and visited by emperors, kings and the nobility. A significant development for the region was the introduction of the first tourism law in 1910. After the two world wars, tourism here really began to take off. In 1958/59 and for the first time, 10 million overnight stays were registered. It was at this time that Hochfügen first developed into a winter holiday resort. The pioneers were the baker Fred Unterwurzacher from Fügen and the resourceful skier and mountaineer Hans Theato from Munich. Two button lifts – the Lamark and Pfaffenbühel – were installed. They took skiers from 1500 to 1950 metres above sea level. The Winter Olympics of 1964 and 1976 ensured that Tirol became known worldwide as a venue for winter sports. But even so, the numbers of winter tourists did begin to overtake those of summer tourists until the 1990s. The UEFA EURO 2008 tournament also meant that Tirol hit the headlines again as cup winner Spain had its camp locally, in Neustift (Stubaital).
Nowadays, almost 12 million guests visit Tirol every year. With almost 50 million overnight stays, Tirol houses more guests than Vienna, Rome or Berlin. No wonder, since it has access to an extensive mountain world! Hochfügen is the ideal base for getting to know Tirol in all its facets.