A BMW Mountains event, a PRINOTH food truck, the TV chef Alexander Fankhauser, a DJ podium - these are the ingredients for SNOWLICIOUS®, the one-of-a-kind experience for all the senses. This winter in the Hochfügen ski resort in Zillertal.
Alexander Fankhauser loves to cook, and not only on television. Now he's taking his cuisine to new heights. To 2500 metres above sea level to be precise. From his PRINOTH food truck, he will be serving up culinary delights on the slopes of Hochfügen. He’ll be taking with him his award-winning cooking skills, BMW Mountains and a DJ on the roof - and sometimes also a star guest chef!